Client Overview

  • Business Name and Industry: Boutique Medical Aesthetics, Aesthetics Clinic

  • Client's Goals: To create engaging content, increase followers and likes, increase popularity, and gain leads by posting content on Instagram and Facebook.

Challenges

  • Initial Problems: Low engagement and follower growth, limited lead generation through social media.

  • Market Conditions: Competitive aesthetics market with a strong emphasis on social media presence.

Strategy and Approach

  • Research and Analysis: Analyzed market trends and competitor strategies.

  • Strategic Planning: Developed a content strategy focusing on treatment highlights, client testimonials, and beauty tips.

  • Campaign Design: Created a content calendar featuring a mix of visually appealing posts and informative content.

Implementation

  • Execution: Posted regularly on Instagram and Facebook with high-quality images and engaging captions.

  • Tools and Platforms: Used Metricool for scheduling and Canva for content creation.

  • Content Types: Treatment highlights, client testimonials, beauty tips, and before-and-after photos.

Results and Metrics

  • Key Performance Indicators (KPIs): Engagement rates, follower growth, likes, shares, and leads generated.

  • Quantitative Results:

    • 55% increase in followers on Instagram and Facebook

    • 45% increase in engagement rate

    • Notable increase in inquiries and leads

  • Qualitative Results: Improved brand image and positive feedback from clients.

boutique medical aesthetics

Providing cutting-edge medical aesthetic treatments for timeless beauty.

grid contents

https://www.instagram.com/p/C51tkHRRNmk/?utm_source=ig_web_copy_link

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The RESULTS:

Analysis and Insights

  • Success Factors: High-quality visual content and consistent posting.

  • Lessons Learned: Informative and visually appealing content drives engagement in the aesthetics industry.

  • Future Recommendations: Incorporate more video content and interactive posts to boost engagement further.

CLIENT FEEDBACK:

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