muraca group

Muraca Group is led by a team of trustworthy experts who have a deep understanding of the local real estate market and a track record of success.

Client Overview

  • Business Name and Industry: Muraca Group, Real Estate

  • Client's Goals: To create engaging content, increase followers and likes, increase popularity, and gain leads by posting listings related content on Instagram, Facebook, and LinkedIn.

Challenges

  • Initial Problems: Low engagement on social media platforms, insufficient follower growth, limited online presence, and few leads generated through social media.

  • Market Conditions: Competitive real estate market with many players vying for attention on social media.

Strategy and Approach

  • Research and Analysis: Conducted a thorough market analysis to understand target audience preferences. Analyzed competitors’ social media strategies.

  • Strategic Planning: Developed a comprehensive content strategy focused on high-quality, engaging listings and real estate tips.

  • Campaign Design: Created a content calendar featuring a mix of property listings, market insights, and engaging questions to drive interaction.

Implementation

  • Execution: Consistently posted high-quality images and videos of properties, infographics, and interactive posts across Instagram, Facebook, and LinkedIn.

  • Tools and Platforms: Utilized social media management tools like Metricool and Canva for scheduling and designing posts.

  • Content Types: Photos, videos, infographics, live virtual tours, and Q&A sessions.

Results and Metrics

  • Key Performance Indicators (KPIs): Engagement rates, follower growth, leads generated, likes, and shares.

  • Quantitative Results:

    • 40% increase in followers on Instagram and Facebook

    • 30% increase in engagement rate across all platforms

    • 20 qualified leads generated through social media

  • Qualitative Results: Positive feedback from followers appreciating the informative and engaging content.

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The RESULTS:

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Analysis and Insights

  • Success Factors: High-quality visual content and regular engagement with followers.

  • Lessons Learned: Consistency and interactive content are key to engaging followers in the real estate market.

  • Future Recommendations: Continue leveraging high-quality visuals and explore paid advertising for further reach.

Interested in elevating your social media to look like this?

Contact us today to learn how we can elevate your online presence and drive success in your industry.