Client Overview

  • Business Name and Industry: Team Grande, Real Estate

  • Client's Goals: To create engaging content, increase followers and likes, increase popularity, and gain leads by posting listings related content on Instagram, Facebook, and LinkedIn.

Challenges

  • Initial Problems: Limited social media presence, low engagement and follower growth, and insufficient leads from social media platforms.

  • Market Conditions: Highly competitive real estate market with a need to stand out on social media.

Strategy and Approach

  • Research and Analysis: Conducted competitor analysis and audience research to tailor content.

  • Strategic Planning: Developed a strategy that focused on high-quality images, virtual tours, and market updates.

  • Campaign Design: Created a detailed content calendar with a mix of property listings, client testimonials, and industry news.

Implementation

  • Execution: Posted regularly on Instagram, Facebook, and LinkedIn with a focus on visually appealing property images and engaging captions.

  • Tools and Platforms: Used Metricool for scheduling and Canva for content creation.

  • Content Types: Property listings, client testimonials, market trend graphics, and live Q&A sessions.

Results and Metrics

  • Key Performance Indicators (KPIs): Engagement rates, follower growth, likes, shares, and leads generated.

  • Quantitative Results:

    • 45% increase in Instagram and Facebook followers

    • 35% increase in overall engagement rate

    • 25 new leads generated through social media efforts

  • Qualitative Results: Improved brand recognition and positive client feedback.

team grande

Premier real estate team dedicated to finding dream homes for their clients.

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The RESULTS:

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Analysis and Insights

  • Success Factors: High-quality visual content and regular engagement with followers.

  • Lessons Learned: Consistency and interactive content are key to engaging followers in the real estate market.

  • Future Recommendations: Continue leveraging high-quality visuals and explore paid advertising for further reach.

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